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Job Details for "Head of Marketing – East London based Gaming Firm"
Reference
r12
Job Role
Marketing
Salary
Negotiable
Town/City
Barking
Region
East London
Date Posted
21/02/2008 16:11:00
Job Description
Head of Marketing – East London based Gaming Company
The role of Head of Marketing involves developing our client’s brand through remote channels. You should be a creative marketer with the ability to develop successful business propositions.
You will possess a proven track record encompassing brand development, online marketing, direct response advertising and CRM. Preferably this will have been within either the Betting /Gaming sector or at a major, branded Leisure or Retail business delivering high quality services to its customer base.
A passion for sport and/or betting is of importance
Main duties & responsibilities - Formulate and deliver the annual Online & Telebet Marketing plans - Effectively manage the Online & Telebet Marketing budget to maximise ROI - Manage and develop the Online & Telebet Marketing team - Co-ordinate external agencies with internal departments to deliver activity - Report on effectiveness of marketing activity - Provide business, via research, key customer insight
Key External Contacts Media Planning and Buying agency Advertising agency Promotions agencies Market Research agency (via Group resource)
Key Internal Contacts Retail Marketing PR Woking IT Woking Gaming Operations Trading Customer Services Business Analysts Group CRM
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