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Job Details for "Marketing Executive – Events Marketing - London"

 
Referencej72
Job RoleBusiness / Management, General Management, Information Technology, Market Research, Marketing, Science / Research
SalaryNegotiable
BenefitsExcellent Benefits
Town/CityLondon
RegionCentral London
Contract TypeMarketing Executive Events Marketing London
Date Posted09/04/2008 17:10:00

 
Job Description
Marketing Executive – Events Marketing - London - £20k-£25k

Marketing Executive, Database Marketing, Conferencing Company, Analytical Marketing, London, Central London, UK. Salary up to £25,000


Your Profile:

Are you a top-class graduate looking for a progressive Conference and Database Marketing role? You must have fantastic analytical skills and the confidence to brief, motivate and monitor the performance of several internal teams (research, sales and production).

Previous database marketing experience, a drive to succeed, attention to detail and unquestionable time management skills are essential. A second European language, ideally German or a Nordic language is desirable but not essential.


The Role:

Working on a vast business-to-business conference portfolio, this hugely varied Marketing role involves Campaign and Database Management. You will be identifying and reporting on target audiences and preparing a creative brief to make it a successful campaign. You will then communicate that brief to other teams within the business and then project manage the campaign from start to finish. This role will also include any ad hoc administration duties. The successful candidate may also be eligible for fast-track promotion opportunities.


Key Responsibilities:

·To run marketing segmentation & analysis across individual and multi campaigns.
·Presentation of campaign analysis, direction and objectives to internal teams and directors.
·Negotiate advertising contra deal agreements with key media titles.
·Manage direct mail activity from design through to fulfilment.
·Generate copy for campaigns and manage proofreading process.
·Manage sales team member on each conference campaign.
·To be responsible for the administration of the CRM system.
·To report and present key marketing analytics to the Marketing Director.
·Attend conferences and external networking events.

Salary:

£20,000 - £25,000 depending on experience

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