Over the last 12 months, my company Collegefeed found with over 300 organizations to understand their particular college hiring strategies and techniques — from companies with big college hiring infrastructures to recently financed start-ups looking to hire fresh grads, interns, and younger alum.
And in addition, 84per cent understand that college hiring is important. However just about all agree that it is really hard to entice good university skill. Actually, 92per cent believe they will have a “brand issue” in terms of their particular attempts; this problem is normally expressed as fact that “not every person can be an employer like Twitter.” To put it differently, big, well-established businesses feel they simply can’t function as newest thing available to you generating buzz with Millennials.
To comprehend more about this fundamental “brand issue, ” and exactly what companies can do about any of it, we polled 15, 000 Millennials — 60 % still in university and 40 percent present students.* We asked them:
- What are the top three organizations you wish to work with?
- Exactly what are the top three things you choose when considering an employer?
- How will you generally speaking discover companies and produce an impression about them (social networking, product consumption, campus events, other ways)?
Here’s how they reacted:
Participants must key in and enter a name right here, not select from a displayed record, which gets rid of the pagination prejudice. Nevertheless, the most truly effective 10 inside number aren't surprising at all: These are typically popular companies that usually can be found in the “best locations to exert effort” lists.
But what’s noteworthy may be the lack of popular consumer brands such as for example Coca-Cola. It’s in addition interesting that companies like Salesforce.com and Qualcomm, which many students don’t utilize, appear excessive.